Written by: Zainab Adesanya
Virgil Abloh was appointed as the artistic director of Louis Vuitton back in March of this year. Now the designer has proven himself at the spring 2019 menswear collection that was unveiled in Paris during fashion week on June 21st. Virgil is definitely a fresh and worthy competitor in the house of fashion, despite the level of pedigree he is up against.
“The biggest goal for a first collection in any scenario is to start so that people can understand the new vocabulary,”
he wrote on Instagram before the show, leaving the minds of the audience to question what type of vocabulary that may be.
Abloh incorporated signature silhouettes of the Vuitton brand and infused his own taste for style to create this remarkable new line. Silhouettes such as the large Keepall, the Runner and the Petite-Malle and reimagined them – some in red, green and iridescent plastic, others in matte leather with the traditional hardware detailing the brand is well known for.
It was an event for the books with many well known celebrities present in support of the new designer. Most notably is the hug Virgil and Kanye West, his mentor, shared concluding the show. Although the announcement of Virgil becoming the artistic director is rather controversial (Abloh didn’t attend fashion school), it is very clear that his sense of streetwear, as evident from Off-White, and creativity is surely influencing those around him. Perhaps giving the fashion world the fresh new concept it so desperately needed.
Kylie Jenner arrived with a pop of colour, sporting an illuminous yellow tracksuit. Accompanied by her best friend Jordyn Woods, matching her vibrant colour scheme with a dash of fuschia pink on top.
Rihanna attended the the Louis Vuitton Menswear Spring/Summer 2019 show. Opting for a white jumpsuit with sunglasses, a cross body bag and eyeliner to match. She is photographed with A$AP Rocky, also presenting a minimal look but in black with silver accessories.
Bella Hadid made her presence known, rocking a bright red co-ord with heels to match. The supermodel has worked with Off White in the past, so her presence is definitely one of support.
Kanye West, along with his wife Kim Kardashian West West, sat front row to the experience. Kanye attends in a graphic sweatshirt and yeezys. While his wife Kim is contrasting in a vibrant blue jumpsuit, in contrast to her usual earthy colour scheme.
Virgil Abloh's first Louis Vuitton show was a major success. The feedback and critiques majorly praised Abloh’s use of streetwear style and artistic originality, which was smoothly incorporated into the classic themes and silhouettes of Louis Vuitton. Perhaps overwhelmed with joy and excitement, the show concluded with Abloh breaking down in tears which a hug shared by Kanye West.
An impressive beginning for the new creative director